Instagram Bio can be a mystery, and honestly sometimes a missed opportunity. Having a well laid out bio helps you look professional and lets your customer easily navigate information. Photo - People want to see the face behind the brand especially if you are a solopreneur
Name/Industry - You can put your business name here or your personal name, plus as a bonus add your industry What you do - Here is where you put a little blurb about the services you offer Call to action - Clients want clear information on next steps. What would you like them to do after looking at your bio Location - This is the most overlooked part of a bio. People may fall on your page love your services and not be able to find where you're located. Link - Your website, blog post or, online scheduling. Link your clients to somewhere you want them to go.
Hope this helps!